Hello! I'm Alba Sánchez

Context: I was part of the Wine Up Consulting team, an agency specialized in communication and strategy for the wine sector. During my internship, I collaborated on the technical and visual management of winery websites, ensuring proper functionality, accessibility, and responsive design.

• Web Development: Development, update, and maintenance of winery websites (HTML5, CSS3, WordPress, JavaScript).
• SEO: Technical and structural optimization to improve search engine rankings.
• Design: Creation of visual and graphic elements for websites and social media (Canva, Photoshop).
• Performance: Review of usability, loading times, and semantic structure.

This experience allowed me to apply my knowledge of web development and digital marketing in a real-world environment, working closely with professionals in the wine and communication industry.

Context: I boosted the store's digital presence to increase brand recognition, e-commerce traffic, and sales on WordPress and Amazon.

• Social media: I managed Instagram, Pinterest, and Facebook (Meta Business Suite), scheduling weekly posts, moderating the community, and adjusting the strategy based on engagement metrics.
• Visual and textual content: I designed graphics in Canva/Photoshop and wrote SEO-optimized copy (hashtags/keywords) for social media, as well as monthly newsletters.
• Online store (WordPress + Elementor): I updated the catalog (optimized images, SEO descriptions), edited landing pages with semantic structure, and improved accessibility (alt text, aria-labels, WCAG contrast).
• Amazon Seller Central: I synchronized inventories, uploaded SKUs, and optimized listings with keywords; monitored reviews and reduced returns due to size inquiries.

Results: E-commerce sales +7% year-over-year; organic traffic +18%; SEO: impressions +2%, Google clicks +5% (CTR 0.27); web performance: TTFB –25%, FCP +20%, load time reduced by 34%.

Context: I participated in an Erasmus+ project internship in Malta, collaborating in organizing tourist events and supporting participant management to increase visibility for the Erasmus+ program.

• Tour event planning: I assisted in logistical planning (reservations, vendor coordination, and scheduling activities) for tours and training days.
• Participant management: I registered and assisted attendees, provided practical information (accommodation, transportation), and resolved issues during the activities.
• Social media engagement: I created and published content on Facebook and Instagram (photos, stories, reels), generating engagement and enhancing visibility for the Erasmus+ event through hashtag and mention strategies.

Context: I completed a mid-level internship for 2 months, providing technical support and customer service in the maintenance and commissioning of computer equipment.

• Self-service machine maintenance: I installed and repaired self-checkout terminals and self-service equipment at gas stations, ensuring proper function and communicating issues to the parts supplier.
• Remote support: I managed user issues via technical intercom and remote access software, diagnosing and resolving software and connectivity errors.